New2026 Dubai revenue benchmarks are live: see what your property could earn
Legal

Privacy policy

What we collect when you enquire or browse, why we collect it, who we share it with, and how to get it deleted.

Last updated 30 August 2026

Who we are

FIVE SPARKLES HOLIDAY HOMES RENTAL L.L.C S.O.C, trading as Five Sparkles Holiday Homes, operates and manages licensed holiday homes in Dubai, United Arab Emirates. We are the controller of the personal data described in this policy. In this policy, "we", "us" and "our" mean FIVE SPARKLES HOLIDAY HOMES RENTAL L.L.C S.O.C.

  • Registered name: FIVE SPARKLES HOLIDAY HOMES RENTAL L.L.C S.O.C
  • Address: 12, Adel Mohamed Ali Jasim Almarzouqi, Dubai, UAE
  • Email: [email protected]
  • Phone: +971 56 861 3998
  • DTCM holiday homes licence no. 1607717

What we collect

Enquiry details. When you submit a form on this site we store what you type: your name, email address, and — if you choose to give them — your phone number and message. Depending on the form we also store the type of enquiry, the community or property you asked about, your dates and number of guests, and for owners the number of bedrooms and the community your property sits in.

Messages you send us. If you call, email, or message us on WhatsApp, we keep that correspondence so we can answer you and keep a record of what was agreed.

Usage data. If you accept analytics cookies, we collect anonymised statistics about how the site is used — pages viewed, approximate location by country or city, device and browser type, and which buttons are clicked. We do not use this to identify you personally.

We do not take payments on this site and we never ask for card details, passport numbers, or ID documents through these forms.

Why we use it

  • To reply to your enquiry and arrange a stay, a property valuation, or a management proposal — this is the reason we ask for contact details at all.
  • To provide guest support before, during, and after a stay.
  • To meet our legal and licensing obligations as a holiday-homes operator in Dubai, including record-keeping required by the authorities.
  • To understand which parts of the site are useful and improve them — only where you have accepted analytics cookies.

Where the GDPR applies to you, our lawful bases are: performance of a contract or steps taken at your request before entering one; our legitimate interest in running and improving our business; compliance with a legal obligation; and your consent for analytics cookies and any marketing messages.

Bookings happen on Airbnb

This website does not process bookings. When you choose to book, we send you to our Airbnb host profile, and from that point Airbnb collects and controls your booking and payment data under its own privacy policy. Airbnb shares with us only what we need to host you — typically your name, the details of your reservation, and a masked way to contact you.

Who we share it with

We do not sell your personal data. We share it only with:

  • Airbnb — where your booking is made and paid for.
  • Google (Google Analytics 4) — anonymised usage statistics, and only after you accept analytics cookies.
  • WhatsApp (Meta) — if you choose to message us there, your message is processed under WhatsApp's own terms.
  • Our hosting and email providers — who store this site and our correspondence on our behalf.
  • Authorities and professional advisers — where the law, our licence, or the defence of a legal claim requires it.

Some of these providers are based outside the UAE, so your data may be transferred abroad. Where that happens we rely on the provider's contractual safeguards for international transfers.

Cookies and analytics

Analytics cookies are switched off until you accept them. We use Google Analytics 4 with Google Consent Mode, which means that before you make a choice, Google is instructed not to store anything on your device and not to use your data for advertising. We do not run advertising or retargeting cookies on this site.

We store your cookie choice on your own device so we do not have to ask again on every visit. Clearing your browser storage will make the banner reappear. You can change your mind at any time here:

Your current choice

You have not made a choice yet, so analytics cookies stay switched off.

How long we keep it

We keep enquiry details for as long as needed to deal with your enquiry and for a reasonable period afterwards, in case you come back to us. Where our licence or UAE law sets a minimum retention period for guest and transaction records, we keep those records for as long as required and then delete them. Analytics data is retained on Google's standard retention setting for our property. If you ask us to delete your data and we have no legal reason to keep it, we will.

Your rights

You can ask us to give you a copy of your data, correct it, delete it, restrict how we use it, or stop using it for marketing. If you accepted analytics cookies, you can withdraw that at any time using the buttons above — it will not affect anything that happened before you withdrew.

Email [email protected] and we will respond within 30 days. If you are in the UK or EU and you are not satisfied with our response, you can complain to your national data protection authority.

Security and children

We keep your data on access-controlled systems and limit it to the people who need it to answer you or host you. No system is perfectly secure, but we take reasonable steps to protect your information. This site is not aimed at children, and we do not knowingly collect data from anyone under 18.

Changes to this policy

If we change how we handle personal data, we will update this page and the date at the top. Questions are welcome — write to [email protected] or use the contact page.

Chat on WhatsApp